FOODEXPO (FAIR)

Billboard-Mockup_1_CDA-1

INHOUSE: MCH Exhibition- & Faircenter
DATE: 2018
CLIENT: Foodexpo
PROJECT: Brand refresh
MY ROLE: Graphic Designer

From 2016-2019 I have been an inhouse Graphic Designer for MCH Exhibition- & Faircenter. My main tasks have been to develop Brand Identities for new fairs and updating the look-and-feel on excisting ones. Along that I have worked on keeping the DNA of the fair/event/exhibition on all printed and digital matrial such as printed ads, SoMe ads, webbanners, sales material, sales catalogues, wayfinding material like printed and digital signs, motion banners etc. I have also worked on ads, sales material, campaigns and catalogues for MCH and Jyske Bank Boxen.

In the case shown here is a brand refresh of Europes biggest food fair FoodExpo done in 2018. 

The idea behind the new layout, were to streamline all the assets and make it more recognizable, with new imagery as the main asset. Sales material is usually quite text heavy and informative, so it was important for me to chose imagery that was recognizable, coherent and easy-to-read when lots of information was put on it. At the same time I wanted it to be intriguing and "scream" food, underlining what fair it was. 

Duration: 4 days including revisions.
Logo and graphic element kept from old layout.
All fairs get a new update every 1/2 a year (Formland) to 5 years. 


Foodexpo_ad
Foodexpo_ad_image
Outdoor_small
Foodexpo_wayfinding
Foodexpo_wayfinding_image
Letters
Billboard_Mockup-1
Foodexpo_Ad_magazine

OLD LAYOUT:

Old_layout

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