CLIENT: Mathem
DATE: 2021
DESIGN STUDIO: Bold Scandinavia
PROJECT: Brand Identity
MY ROLE: Lead Motion Designer

Mathem was founded in 2008 with the vision to simplify everyday life. What once started as picking up the groceries in a store and driving them to customers has transcended into innovative and technical-driven e-commerce within groceries. With their fast and easy-to-use product and services that enable home delivery, Mathem has quickly become the most prominent online grocery store in Sweden.

Bold's mission was to refresh and enhance Mathem’s brand platform, branding strategy, and visual identity. Building around their inspiring set of values, we carefully evolved their strongest brand assets to develop an inviting new look that spans every element of the identity — from a new typeface and playful set of motion principles, to a tasty new cast of supporting colors and illustrations. Today, customers are met with a familiar yet inspiring new Mathem experience in every touchpoint.

Some results since launch:
– Willingness to pay +56 %
– Sender-id +69%

Increase on key associations:
– Feels personal: +41,5 %
– A premium brand: +38,1 %
– Inspires me: +22,5 %