CLIENT: Mojang Studios
DATE: 2020
DESIGN STUDIO: Bold Scandinavia
PROJECT: Launch film
MY ROLE: Junior Motion Designer (GFX Screens)

Play is at the heart of Mojang Studios. It’s the blocky backbone of the games, the core of the development philosophy, and even entangled in the name (which roughly translates to “gadget” in lovely, old-timey Swedish). And now, finally, Play is squarely planted in the new, modular Mojang Studios logo.

Bold made the new brand Identity and it was kicked off with this launch film.